For businesses with a Google Business Profile
Every Google review answered. Automatically, in your own voice.
Connect your business profile and from tomorrow every new review gets a personal reply on Google. Positive and negative alike. You set the tone, we do the rest.
- ✓ First 7 days free
- ✓ Then €19.95 per month
- ✓ Cancel whenever you want
Try it now, no account needed
live AISanne V.
via Google · just now
Answered this morning at 9am
Sanne V.
Restaurant · via Google
Lovely food, just a long wait for the main courses.
Answered at 9:02am
Mark de J.
Hair salon · via Google
Appointment at 2pm, wasn't seen until 2:35. Nobody said a word.
Answered at 9:02am
Petra K.
Garage · via Google
MOT and service done in one day, honest advice about the brakes. Great!
Answered at 9:03am
Jeroen B.
Online shop · via Google
Package arrived damaged and my email still hasn't been answered after four days.
Answered at 9:03am
Lotte M.
Dentist · via Google
Calmly explained what was going to happen, no pain at all. Recommended.
Answered at 9:04am
Ahmed R.
Installer · via Google
Boiler replaced neatly, though a day later than agreed.
Answered at 9:04am
Fleur D.
Florist · via Google
Beautiful bouquet for my mother, exactly what I had in mind.
Answered at 9:05am
Tom V.
Gym · via Google
Nice trainers, but the changing rooms could be a bit cleaner.
Answered at 9:05am
Sanne V.
Restaurant · via Google
Lovely food, just a long wait for the main courses.
Answered at 9:02am
Mark de J.
Hair salon · via Google
Appointment at 2pm, wasn't seen until 2:35. Nobody said a word.
Answered at 9:02am
Petra K.
Garage · via Google
MOT and service done in one day, honest advice about the brakes. Great!
Answered at 9:03am
Jeroen B.
Online shop · via Google
Package arrived damaged and my email still hasn't been answered after four days.
Answered at 9:03am
Lotte M.
Dentist · via Google
Calmly explained what was going to happen, no pain at all. Recommended.
Answered at 9:04am
Ahmed R.
Installer · via Google
Boiler replaced neatly, though a day later than agreed.
Answered at 9:04am
Fleur D.
Florist · via Google
Beautiful bouquet for my mother, exactly what I had in mind.
Answered at 9:05am
Tom V.
Gym · via Google
Nice trainers, but the changing rooms could be a bit cleaner.
Answered at 9:05am
0%
of consumers read reviews before choosing a local business
0%
are more likely to pick a business that replies to all its reviews
0 out of 10
1-star reviews go unanswered, for 19 days on average
+0%
more reviews and a higher rating for businesses that do reply
From independent consumer research, 2026.
Sound familiar?
Answering reviews always ends up at the bottom of the list
01
That one 1-star review has been sitting there for three weeks
Everyone who googles your business reads it, and sees that you said nothing. You read the review once; everyone reads your reply.
02
You simply don't have time for it
Between customers, staff and stock, answering reviews is the first thing to slip. Not because it's not important, but because it never feels urgent.
03
And when you do it, it sounds like a template
“Thanks for your review!” under every single one. Consumers see right through it: half of them are put off by a generic reply.
Same review, three voices
No template. A reply that actually read the review.
Choose how you sound. The AI sticks to it, for every review, every day.
Mark de J.
via Google · 2 days ago
The haircut itself was fine, but my appointment was at 2pm and I wasn't seen until 2:35. Nobody said a word about it.
A 2-star review. Left unanswered, it sits there as the last word, for everyone who looks up your business.
✦ Reply from the owner
Hi Mark, thanks for letting us know. Glad you liked the haircut, but a 35-minute wait with no explanation isn't how we want to do things. Someone should have said something. Feel free to call us on 06-12345678 and we'll make it right. Best, Team Noor Hair Salon
- ✓ References something specific from the review (2pm, 35 minutes), not a template
- ✓ Acknowledges, doesn't defend, and takes the conversation private
- ✓ Your sign-off and your phone number, never made up
How it works
Three steps, then it runs itself
Connect your Google Business Profile
Log in with Google and grant access. No installation, no shared passwords. Two minutes.
Connected · Noor Hair Salon, Groningen
Set your voice
Friendly, formal, short, or enthusiastic. Your sign-off, your phone number for complaints, what should never be mentioned. Test it with a trial reply.
Sign-off: Team Noor · Complaints: 06-12345678
Done. Every day, replies go out
New reviews automatically get a reply on Google. You get an email with what was posted, and you can adjust anything you like.
3 new reviews answered
Sanne ★★★★☆ · Mark ★★☆☆☆ · Petra ★★★★★
✓ Live on Google · email sent
You stay in control
Automatic doesn't mean out of your hands
Everything the AI posts, you can see, edit and stop. So it stays your business, your voice.
Post right away, or hold it for a day first
Your choice. Want to keep an eye on things? Every reply then waits a day in your dashboard before it goes to Google.
Everything editable, even afterwards
Edit a reply, or have the AI rewrite it with a single instruction (“shorter”, “mention we're open on Sundays”). Even after it's already live on Google.
Never a made-up fact
No opening hours, prices or promises you haven't set yourself. For a complaint: acknowledge, don't defend, and mention your number.
Not replying is a choice too
One click and a review is skipped. Handy for spam, or a review you'd rather handle yourself.
Who it's for
Built for the business owner with one location, not the chain with a hundred
Hospitality
Thank them for the compliment about the tiramisu, and catch the complaint about the wait before the next guest reads it.
Hairdressers & beauty
Reply personally, using the customer's name, even to the one who had to wait too long.
Garages
“Honest advice about the brakes”: that's a compliment you want visible before the next MOT customer looks you up.
Online shops
Damaged parcel? A fast, courteous reply with your email address keeps it from escalating.
Health & wellness
Warm and careful, without ever promising anything about treatments or results.
Installers & construction
Reviews come in while you're up on the scaffolding. Now they still get an answer the same day.
An honest comparison
Other tools do ten things halfway. We do one thing well.
Most review platforms are built to collect reviews; replying is an afterthought behind an approval button, for €49 to €130 a month.
Price per month
- Yourself
- Your own evening hours
- Agency
- €150 to €400
- Platforms
- €49 to €130
Replies automatically on Google
- Yourself
- No
- Agency
- Sometimes
- Platforms
- Usually needs approval first
In your voice, with sign-off
- Yourself
- Yes
- Agency
- After onboarding
- Platforms
- Limited
Reply within a day
- Yourself
- Rarely
- Agency
- Business days
- Platforms
- Yes
Bundled into a bigger platform
- Yourself
- -
- Agency
- -
- Platforms
- Usually (collecting, widgets)
Cancelling
- Yourself
- -
- Agency
- Contract
- Platforms
- Often annual
One price, everything included
Less than an hour of your own time a month
No bundles, no credits, no “starting from”. Unlimited reviews, automatic posting, every tone setting and an email after each round.
- ✓ Pay by iDEAL or credit card, via Stripe
- ✓ Invoice in your inbox, every month
- ✓ Cancel in your own settings, no notice period
Everything included
€19,95 / month
VAT included, no hidden costs. One location per subscription.
- ✓Automatic replies to every new review
- ✓Tone, length, sign-off and your own instructions
- ✓Post right away, or hold it for a day first
- ✓Edit replies, even after they're live on Google
- ✓Daily email with what was posted
We ask for your payment method when you start. You can cancel anytime, even during the trial week.
Frequently asked questions
What business owners ask us before they start
Does this really post a reply automatically, without me doing anything?+
Yes. Once connected, new reviews are fetched and answered every day. Want to check first? Choose “hold for a day first”: you'll see every reply in your dashboard before it goes to Google. Or turn off automatic replying and choose per review.
Doesn't it sound like a robot?+
The AI reads the whole review and references something specific from it: the tiramisu, the 35-minute wait, the customer's name. You set the tone, length and sign-off, and test it instantly with a trial reply. Try it at the top of the page with a real review from your own business.
What happens with a negative review?+
The reply thanks the reviewer, acknowledges the problem without arguing in public, and invites them to resolve it privately via the phone number or email address you've set. Never excessive apologies, never promises you haven't made.
Can I edit a reply that's already live on Google?+
Yes. Edit the text in your dashboard and click “Update on Google”. After every round you get an email with exactly what was posted, so you always see it.
What do you do with my Google account?+
You grant permission directly through Google to read and reply to reviews on your business profile. Nothing more: no access to your mail, calendar or other data. We store that permission encrypted, and you can revoke it with one click.
Who is this not for?+
If you don't have a Google Business Profile, or you want to write every reply entirely yourself, this won't do much for you. For chains with dozens of locations there are bigger platforms; ReviewReactie is built for the business owner with one location, or a few.
What does it cost, and can I stop?+
€19.95 a month, VAT included, after a free 7-day trial week. We ask for your payment method when you start, so the trial rolls into a subscription automatically. Cancel during or after the trial yourself, in your settings, with no notice period — then nothing gets charged.
Does it also work with English reviews?+
Yes. By default the AI replies in the language of the review: Dutch on a Dutch review, English on an English one. You can also choose to always reply in Dutch or always in English.
Tomorrow at 9am, your reviews are answered.
Connecting takes two minutes. After that you never have to think about it again, yet you're always still in control.